Oct 07 2008
The importance of website analytics
Tuesday, 07 October 2008

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You cannot improve what you cannot measure. This is especially true for website traffic and conversions.

As an ecommerce shop owner, website analytics is one of your most important tools in operating a successful business. One of the biggest advantages of the Internet is that all interactions are measurable. In a brick and mortar store, it would be impossible to accurately measure how many customers enter your store every month. It would be even more ridiculous to try to determine where they heard about your store, or why they have decided to buy something or leave without anything, or where they are going when they leave your store.

However, this information is available to the online shop owner. But only if you make use of a good analytics system. There are numerous systems available online, with some offering amazing functionality and stats. Google offers a very good entry level analytics in Google Analytics. This system is ideal for small to medium size site, and it generates the most important user stats.

Wooza Shop owners can follow this guide to set up Google Analytics on their Wooza Shop - Google Analytics Setup

 

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yes,now a days web Analytic become very important.
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April 11, 2009
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